Work: Insightpool

Insightpool’s Influencer Marketing platform is an omni-channel approach to identifying, activating, and optimizing your influencer marketing campaigns. Our Universal Search instantly and seamlessly filters 725 million influencers from more than 100 social networks - not just Facebook, Twitter, Instagram, but also networks like Pinterest, LinkedIn, Yelp!, and Reddit. We've worked with the world’s most innovative brands, from Home Depot and NBC Universal to Coca-Cola, Cox Media Group, UPS and more. For more information, visit http://www.insightpool.com/.

Experience and Responsibilities: 

• Oversaw all inbound marketing programs and increased MQLs by 200%+ per quarter

• Inbound marketing programs included: 3 product launches, 2 new website revamps, 21 webinars, 2 inbound marketing tech tools, 5 infographics and 7 ebooks

• Implemented email newsletters, trigger-based emails, and promotional emails; increased subscriber list from 0 to 10k+ in one year

• Worked closely with head of sales on handoff of leads to sales team, increasing conversion rates between stages of the sales cycle

• Oversaw branding, internal/external communications, digital marketing investments, website, blog and thought leadership content

• Developed integrated brand, communication and engagement strategies for effective customer acquisition, customer testimonials, case studies, referral programs, enablement and customer appreciation