Work: Fitspot [Brand Refresh, Repositioning, and Tech Stack Implementation]

Description

Experience and impact in the Director of Marketing and Sales role at Fitspot:

• Managed and lead the migration from Hubspot to Salesforce, Pardot, and SalesLoft

UI/UX Website Enhancements

• Improvement of homepage look and feel

• Product management of revamped product page, new filters solution on site

Repositioning for Commercial Real Estate

• Revamped Instagram Account – a new focus on the channel

• Facebook Live

Salesforce, Pardot, and Salesloft Implementation

• Refer-a-friend and Loyalty Program

• Influencer Program

• Video Content