Work: Brayola

THE WORLD’S SMARTEST PERSONAL BRA SHOPPER: Brayola makes it fun, easy and fast to find bras that fit! Simply tell Brayola about your current favorite bra, and they’ll create a personalized bra shop filled with the sizes and styles you’ll love.

Experience and impact in the VP of Marketing role at Brayola:

• Increased Brayola’s marketing revenue from $8M in 2016 to $17.5M 2017; increased unpaid revenue from 27% to 38%

• Implemented new ESP systems (Bronto and Bouncex) and increased email revenue by 31-48% quarter over quarter

• Enhanced affiliate marketing program by 400% from $180k to $900k

• Established marketing team roles, responsibilities and cross-functional process for US and international teams

• Created customer retention programs, increasing repeat customer revenues by 40%

• Product management of site design, UI/UX and brand messaging across all marketing channels

• Increased repeat customer revenue from 31% in Q1 to 41% in Q4

UI/UX Website Enhancements

• Improvement of homepage look and feel

• Product management of revamped product page, new filters solution on site

Social Media Strategy + Implementation

• Revamped Instagram Account – a new focus on the channel

• Facebook Live

New Brand Focused Programs:

• Refer-a-friend and Loyalty Program

• Influencer Program

• Video Content